Promote event

Effortless Event Management for Any Event Type

Promote Event

GateMe makes it easy for organizers to drive ticket sales and track marketing performance directly from the platform. Here’s how you can fully utilize the “Promote Event” section.

🔗 How to Access the “Promote Event” Page

To open the event promotion tools:

  • Click the “Promote” button on your event dashboard, or

  • Use the “Share event link” button below your event’s title

This will take you to the Promote Event tab, where all marketing features are gathered.

🧭 Track Campaigns with UTM Marketing Links

Want to know where your ticket buyers are coming from? Create a UTM-tagged link:

  • Click “Create marketing link”

  • Fill in:

    • Source (e.g. Facebook, newsletter, Instagram)

    • Medium (e.g. banner, email, influencer)

    • Campaign (optional – name of your promotion like summer_blast)

    • Keyword (optional – specific search terms or audience segments, often for paid advertising, like rock_festival)
    • Content (optional – differentiates between variations of ads, buttons, or links within the same campaign, like  blue_cta)

Once filled, click Copy link to get a unique URL that you can use across platforms. This helps track which channels are converting best.

📧 Send Email Campaigns to Your Guests

  • You can launch targeted email promotions right from GateMe:

    • Click “Create e-mail”

    • Select a previously created message or write a new one

    • Choose recipients based on:

      • Their previous attendance

      • Whether they are in a certain guest list or promoter’s database

    📨 Emails can be customized with your own subject, sender info, and rich text formatting.

📊 Campaign Stats at a Glance

  • After sending your email campaign, you can monitor its performance without leaving GateMe:

    • See total recipients, deliveries, opens, clicks

    • Track your open rate in %

    This allows you to evaluate how your marketing newsletters resonated with your customers.

✅ Tip: Combine Email + UTM Links

Boost your results by combining email outreach and UTM links. You’ll see which emails not only got opened – but also led to actual clicks and ticket purchases!

For Event Organizers

Event Creation

Marketing Tools

Reports

Payouts

Marketing&Tracking

Promote Event

Promoters

Seated Tickets

Promo Codes

Permanent Lists

Additional Questions

Check-In Guests

Staff&Users

Free Tickets

Refunds

Database

Guest Lists

For Ticket Buyers

Recover Your Tickets