As an event organizer, you know how important it is to reach the right people at the right time. The GateMe.com platform helps you organize events, sell tickets, and increase visibility – all in one place. Better visibility on the GateMe platform doesn’t happen by itself – it’s a combination of the platform’s internal algorithm, regular attendance, and your own smart contribution as an organizer. We’ll explain how visibility works and what you can do to maximize it:
Homepage: The most popular, upcoming, and visually appealing events are automatically displayed on the GateMe homepage and in city event lists. In order for your event to stand out from the crowd, it’s important that the event details are optimized to improve visibility and attendance. To do this, the uploaded promo image must meet GateMe standards, the event name must be quickly readable and understandable to everyone, and ticket sales must be activated.
Filters and Categories: Users can sort events by time, genre, location, and more – if your event is tagged correctly, it will be visible to the right audience.
GateMe Newsletter and Recommendations: We send weekly newsletters to our followers, where events are selected partly by interests and city. If your event is well optimized, you can also get there and improve your visibility.
Search Engine Visibility: Many events are indexed well in Google, especially if you use a clear title and keywords.
Things to remember as an organizer
The importance of a good image
Image = click. The first thing a person sees is the visual. If it is cut/half, blurry, or just plain boring, you can lose a large portion of potential interest even before they get to the title.
Our recommendation: The image format 1280×720px works particularly well on the GateMe platform. This ensures visibility of the information on the home page without cropping the image and also fits well with the design of the newsletter.
The title must be catchy or recognizable
„Saturday party” does not sell. But for example, „KERMO MUREL x BAKKAR @ Helitehas” sounds more specific.
Add the name of the event + artist/special feature + location.
Description = SEO and conversion
The description does not have to be long, but it must include keywords that help people (e.g., genre, DJ names, special offers, schedule).
Also mention the age limit and other practical information in the description (e.g., tickets only at the door or pre-sale, etc.).
Our recommendation: Add some videos and audio files of the artist/speaker/host in the description, using YouTube and Soundcloud integration. This way, it is easier for a potential buyer to choose if the examples are already in front of them.
Picture of the GateMe description UI
Add the event early – at least two weeks in advance
For best results, we recommend adding events at least 14 days in advance. The algorithm prefers events that are already running and gaining interest. Last-minute additions will be ranked lower and also reduce the chance of the event being featured in our newsletter.
Share the link on your channels
The more people click on the GateMe event link from outside (e.g. Instagram, Facebook), the more the algorithm will raise your visibility within the platform and in the Google search engine.
Use new marketing features
More attentive organizers may have already noticed that new features have been added to the GateMe platform for better marketing. Now you can easily integrate your Google Analytics, Tag Manager and add Meta Pixl to increase the visibility of the event in all channels. GateMe pro marketing feature UI In addition, it is possible to create unique UTM source links through GateMe, through which you can find out in the report which campaigns and which channels bring the most interest to your event. UTM links can also be used in the newsletter, but in order to implement this, the previous points (especially the image format, title and adding the event early) should be fulfilled.
Your event visibility = your contribution + platform support
GateMe gives you a ready-made audience and tools, but the first filter is still the person behind the screen – if your event looks good, is well described and shared at the right time, it will get more clicks, more ticket sales and the platform will put it in the eyes of even more people.