{"id":25964858,"date":"2025-07-01T10:29:21","date_gmt":"2025-07-01T10:29:21","guid":{"rendered":"https:\/\/wp.gateme.com\/izsekosana-un-analitika\/"},"modified":"2025-10-15T11:17:17","modified_gmt":"2025-10-15T11:17:17","slug":"izsekosana-un-analitika","status":"publish","type":"page","link":"https:\/\/wp.gateme.com\/lv\/izsekosana-un-analitika\/","title":{"rendered":"Izseko\u0161ana un anal\u012btika"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_direction_radial=&#8221;bottom&#8221; background_color_gradient_stops=&#8221;#27769a 0%|#000000 90%&#8221; background_color_gradient_start=&#8221;#27769a&#8221; background_color_gradient_end=&#8221;#000000&#8243; background_color_gradient_end_position=&#8221;90%&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_center&#8221; overflow-x=&#8221;visible&#8221; overflow-y=&#8221;visible&#8221; custom_margin=&#8221;50px|3vw|50px|3vw|false|true&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_mask_aspect_ratio_tablet=&#8221;portrait&#8221; border_radii=&#8221;on|1.5vw|1.5vw|1.5vw|1.5vw&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-64653083-5242-43fe-8dfb-3d72435526c0%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_padding=&#8221;68px||40px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f021f819-6644-4181-99da-306200320a84&#8243; header_font=&#8221;Inter|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;1.15em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">M\u0101rketings un izseko\u0161ana<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;e60e9dbe-afe3-420a-8618-fdee020217e9&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||41px|||&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span>Viegla pas\u0101kumu p\u0101rvald\u012bba jebkura veida pas\u0101kumiem<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/wp.gateme.com\/wp-content\/uploads\/2025\/05\/creative-marketing-3.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;0px||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;2px|auto||auto||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#464c65&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#464c65&#8243; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">M\u0101rketings un izseko\u0161ana<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#535b7c&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_color=&#8221;#464c65&#8243; header_2_font_size=&#8221;20px&#8221; custom_margin=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"135\" data-end=\"315\">Sada\u013ca <strong data-start=\"139\" data-end=\"154\">\u201cM\u0101rketings\u201d<\/strong> , kurai var piek\u013c\u016bt no kreis\u0101s s\u0101nu joslas, \u013cauj savienot GateMe pas\u0101kumus ar galvenajiem m\u0101rketinga r\u012bkiem, kas pal\u012bdz izm\u0113r\u012bt un optimiz\u0113t pas\u0101kumu kampa\u0146as.<\/p>\n<p data-start=\"317\" data-end=\"360\">L\u016bk, ko varat konfigur\u0113t \u0161aj\u0101 lap\u0101:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/wp.gateme.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-26-151753.png&#8221; title_text=&#8221;Ekr\u0101nuz\u0146\u0113mums 2025-06-26 151753&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;16px||16px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;2px|auto||auto||&#8221; custom_padding=&#8221;5px||10px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#464c65&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#535b7c&#8221; header_2_font_size=&#8221;30px&#8221; header_3_text_color=&#8221;#535b7c&#8221; custom_margin=&#8221;||-7px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><strong>\ud83d\udd0d Google Analytics 4<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#535b7c&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_color=&#8221;#464c65&#8243; header_2_font_size=&#8221;20px&#8221; custom_margin=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"416\" data-end=\"442\">Izsekojiet apmekl\u0113t\u0101ju mijiedarb\u012bbu un uzved\u012bbu sav\u0101s pas\u0101kumu lap\u0101s. Vienk\u0101r\u0161i ievadiet savu <strong data-start=\"478\" data-end=\"501\">Google Analytics ID<\/strong> (piem\u0113ram,<code data-start=\"509\" data-end=\"523\">G-1122334455<\/code> ) paredz\u0113taj\u0101 lauk\u0101. Tas \u013cauj ieg\u016bt ieskatu par to, k\u0101 lietot\u0101ji mijiedarbojas ar j\u016bsu ierakstiem.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;16px|auto||auto||&#8221; custom_padding=&#8221;19px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#464c65&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#535b7c&#8221; header_2_font_size=&#8221;30px&#8221; header_3_text_color=&#8221;#535b7c&#8221; custom_margin=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><strong>\ud83d\udce6 Google tagu p\u0101rvaldnieks<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#535b7c&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_color=&#8221;#464c65&#8243; header_2_font_size=&#8221;20px&#8221; custom_margin=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"821\" data-end=\"991\">Pievienojiet savu <strong data-start=\"668\" data-end=\"693\">Google tagu p\u0101rvaldnieka ID<\/strong> (piem\u0113ram,<code data-start=\"701\" data-end=\"715\">GTM-ABCDHTKF<\/code> ), lai p\u0101rvald\u012btu un izvietotu m\u0101rketinga tagus, nemainot kodu katr\u0101 pas\u0101kuma lap\u0101. Tas ir ide\u0101li piem\u0113rots m\u0101rketinga speci\u0101listiem, kuri v\u0113las elast\u012bbu un kontroli p\u0101r savu anal\u012btikas r\u012bku komplektu. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;16px|auto||auto||&#8221; custom_padding=&#8221;19px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#464c65&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#535b7c&#8221; header_2_font_size=&#8221;30px&#8221; header_3_text_color=&#8221;#535b7c&#8221; custom_margin=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><strong>\ud83c\udfaf Meta Pixel<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#535b7c&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_color=&#8221;#464c65&#8243; header_2_font_size=&#8221;20px&#8221; custom_margin=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"821\" data-end=\"991\">Ievadiet savu <strong data-start=\"929\" data-end=\"946\">Meta Pixel ID<\/strong> (piem\u0113ram,<code data-start=\"954\" data-end=\"972\">1122334455666778<\/code> ), lai izsekotu Facebook un Instagram rekl\u0101mu veiktsp\u0113ju. T\u0101d\u0113j\u0101di j\u016bs varat lab\u0101k atlas\u012bt apmekl\u0113t\u0101jus atk\u0101rtoti un izm\u0113r\u012bt konversijas, kas rodas no j\u016bsu Meta rekl\u0101mu kampa\u0146\u0101m. <\/p>\n<p data-start=\"821\" data-end=\"991\"><span>Ja j\u016bs r\u0101d\u0101t Meta (Facebook\/Instagram) rekl\u0101mas, GateMe<\/span> <strong data-start=\"878\" data-end=\"902\">autom\u0101tiski izseko<\/strong><span>  datpl\u016bsmas un konversiju veiktsp\u0113ja, izmantojot Meta URL parametrus \u2014 manu\u0101la atz\u012bm\u0113\u0161ana nav nepiecie\u0161ama. Vair\u0101k par to varat las\u012bt <a href=\"https:\/\/gateme.com\/pro\/reports\/\">lap\u0101 P\u0101rskati<\/a> . <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;16px|auto||auto||&#8221; custom_padding=&#8221;19px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#464c65&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#535b7c&#8221; header_2_font_size=&#8221;30px&#8221; header_3_text_color=&#8221;#535b7c&#8221; custom_margin=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><strong>\ud83d\udd17 UTM kampa\u0146u izseko\u0161ana<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#535b7c&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_color=&#8221;#464c65&#8243; header_2_font_size=&#8221;20px&#8221; custom_margin=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1132\" data-end=\"1247\">Vai v\u0113laties izsekot, kuras rekl\u0101mas kampa\u0146as nodro\u0161ina visliel\u0101ko bi\u013ce\u0161u p\u0101rdo\u0161anas apjomu?<br data-start=\"1233\" data-end=\"1236\">L\u016bk, k\u0101:<\/p>\n<ul data-start=\"1248\" data-end=\"1472\">\n<li data-start=\"1248\" data-end=\"1301\">\n<p data-start=\"1251\" data-end=\"1301\">Dodieties uz savu pas\u0101kumu un noklik\u0161\u0137iniet uz <strong data-start=\"1278\" data-end=\"1300\">&#8220;Kop\u012bgot pas\u0101kuma saiti&#8221;<\/strong> .<\/p>\n<\/li>\n<li data-start=\"1302\" data-end=\"1362\">\n<p data-start=\"1305\" data-end=\"1362\">Izv\u0113lieties <strong data-start=\"1312\" data-end=\"1339\">&#8220;Izveidot m\u0101rketinga saiti&#8221;<\/strong> , lai pievienotu UTM parametrus.<\/p>\n<\/li>\n<li data-start=\"1363\" data-end=\"1472\">\n<p data-start=\"1366\" data-end=\"1472\">Kad j\u016bsu kampa\u0146as s\u0101ks darboties, to veiktsp\u0113ja tiks par\u0101d\u012bta notikuma sada\u013c\u0101 <strong data-start=\"1438\" data-end=\"1450\">\u201cZi\u0146ojums\u201d<\/strong> .<\/p>\n<\/li>\n<\/ul>\n<p>Vair\u0101k par UTM m\u0101rketinga sait\u0113m varat las\u012bt <a href=\"https:\/\/gateme.com\/pro\/promote-event\/\">lap\u0101 \u201cReklam\u0113t\u201d<\/a> .<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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header_2_font_size_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;#464c65&#8243; border_width_bottom=&#8221;4px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Pas\u0101kumu organizatoriem<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;20px|||&#8221; custom_padding_tablet=&#8221;0px||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; padding_tablet=&#8221;0px||&#8221; padding_last_edited=&#8221;on|tablet&#8221; custom_padding__hover=&#8221;|||&#8221; padding_phone=&#8221;0px||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; custom_margin=&#8221;30px||30px||true&#8221; custom_padding=&#8221;0||0||true|false&#8221; 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