Estonia is known for its vibrant cultural scene, with concerts, club events, festivals, and theatre performances filling the calendar. At the same time, online ticket sales are proliferating worldwide. According to a Straits Research report, the global online ticketing market was valued at approximately USD 39.8 billion in 2024 and is expected to reach USD 74.42 billion by 2033, with an average annual growth rate of 7.2%. The report highlights that the European market is projected to reach USD 13 billion by 2030, driven by rising incomes and increased spending on entertainment. An interesting fact is that in 2020, Estonia had the highest number of cinema visits per capita in Europe (1.4 films per person). This reflects Estonians’ strong interest in attending events, and as ticketing becomes increasingly digital, choosing the right platform is more important than ever.
Why Is It Difficult for Event Organisers to Get a Clear Overview?
Several different ticketing platforms operate in Estonia: Piletilevi, Fienta, Piletitasku, Sibvy/Piletikeskus, Ticketer, GateMe, OnlinePilet, and others. For visitors, it can be confusing to know which platform to use when buying tickets for an event. For example, an ERR article noted that during the summer season (mid-July to August), Piletilevi listed nearly 300 cultural events, while Piletimaailm (another provider) offered 126 events. This fragmentation can confuse audiences and force organisers to promote their events across multiple platforms. Larger platforms like Piletilevi have an advantage thanks to more than one million monthly visits and strong brand recognition.
Main Ticketing Platforms
Fienta
Fienta is a flexible ticketing platform suitable for both large and small events. Organisers can create various ticket types, set price tiers, and use custom registration forms that simplify event management. With mobile-friendly event pages, integration options, and a wide range of payment methods, Fienta is a solid choice for paid, free, and donation-based events alike.
Sviby
Sviby, formerly known as Piletikeskus, is a full-feature platform offering great flexibility: unlimited ticket types, an easy seat-map builder, and smooth event creation. Tickets can be sold both in the Piletikeskus portal and on the organiser’s own website, with support for discount codes, coupons, and detailed statistics. Over 40,000 people use Sviby daily, demonstrating its popularity and broad adoption.
GateMe
GateMe is an Estonia-developed ticketing system designed primarily for managing nightlife and evening entertainment events such as clubs, lounges, concerts, and private parties. It is trusted by well-known venues and organisers like Hollywood, Venus Club, D3, Studio, and several marketing agencies. GateMe’s strengths include daily payouts, advanced marketing analytics, unlimited events, and ultra-fast guest check-in, making it one of the most effective tools for nightlife event organisers.
Piletilevi
Piletilevi is Estonia’s largest and oldest ticketing portal, widely recognised for selling tickets to major concerts, festivals, and theatre performances. The platform has a large and loyal user base and a strong market position, ensuring high visibility for events. Piletilevi is best suited for large-scale events with broad audiences where extensive marketing reach and high credibility matter.
Piletitasku
Piletitasku is a simple and user-friendly ticketing environment designed for quick event creation and a smooth organiser experience. It is well-suited for local events, sports competitions, community gatherings, and concerts. With a clear structure and flexible ticketing options, Piletitasku is a good choice for organisers seeking an easy and affordable solution.
Summary
Estonia’s event industry is lively and diverse, but the abundance of ticketing platforms can create confusion for both organisers and attendees. The local market includes several strong players: Piletilevi dominates large-scale events, Fienta and Piletitasku offer flexible solutions for smaller and community-focused events, Sviby stands out with its rich feature set, and GateMe specialises in professional nightlife and private event management. Choosing the right platform depends on the nature of the event—whether it is a massive festival or an exclusive club night, the right tool ensures smooth ticket sales and better visibility.