{"id":25963621,"date":"2025-04-07T12:07:52","date_gmt":"2025-04-07T12:07:52","guid":{"rendered":"http:\/\/wp.gateme.com?page_id=25963621"},"modified":"2025-09-04T13:16:51","modified_gmt":"2025-09-04T13:16:51","slug":"marketing-tools","status":"publish","type":"page","link":"https:\/\/wp.gateme.com\/ru\/marketing-tools\/","title":{"rendered":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;Header&#187; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; background_color=&#187;#ffffff&#187; use_background_color_gradient=&#187;on&#187; background_color_gradient_type=&#187;circular&#187; background_color_gradient_direction_radial=&#187;bottom&#187; background_color_gradient_stops=&#187;#27769a 0%|#000000 90%&#187; background_color_gradient_start=&#187;#27769a&#187; background_color_gradient_end=&#187;#000000&#8243; background_color_gradient_end_position=&#187;90%&#187; background_enable_image=&#187;off&#187; background_size=&#187;contain&#187; background_position=&#187;bottom_center&#187; overflow-x=&#187;visible&#187; overflow-y=&#187;visible&#187; custom_margin=&#187;50px|3vw|50px|3vw|false|true&#187; custom_padding=&#187;0px||0px||false|false&#187; background_last_edited=&#187;on|tablet&#187; background_mask_aspect_ratio_tablet=&#187;portrait&#187; border_radii=&#187;on|1.5vw|1.5vw|1.5vw|1.5vw&#187; locked=&#187;off&#187; collapsed=&#187;on&#187; global_colors_info=&#187;{%22gcid-64653083-5242-43fe-8dfb-3d72435526c0%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93}&#187;][et_pb_row _builder_version=&#187;4.21.0&#8243; _module_preset=&#187;default&#187; width=&#187;90%&#187; custom_padding=&#187;68px||40px|||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.21.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.27.4&#8243; _module_preset=&#187;f021f819-6644-4181-99da-306200320a84&#8243; header_font=&#187;Inter|700|||||||&#187; header_text_color=&#187;#FFFFFF&#187; header_font_size=&#187;55px&#187; header_line_height=&#187;1.15em&#187; text_orientation=&#187;center&#187; custom_margin=&#187;||10px||false|false&#187; header_font_size_tablet=&#187;40px&#187; header_font_size_phone=&#187;24px&#187; header_font_size_last_edited=&#187;on|desktop&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h1 style=\"text-align: center;\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;Developer Documentation Section&#187; _builder_version=&#187;4.16&#8243; custom_padding=&#187;0px||||false|false&#187; global_colors_info=&#187;{}&#187; module_id=&#187;about&#187; background_image=&#187;https:\/\/wp.gateme.com\/wp-content\/uploads\/2025\/05\/creative-marketing-3.png&#187; background_size=&#187;contain&#187; background_position=&#187;center_right&#187;][et_pb_row _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_accordion open_toggle_text_color=&#187;#464c65&#8243; open_toggle_background_color=&#187;#FFFFFF&#187; closed_toggle_background_color=&#187;#FFFFFF&#187; icon_color=&#187;#FFFFFF&#187; module_id=&#187;gtm&#187; _builder_version=&#187;4.27.4&#8243; _module_preset=&#187;56bd9902-b85b-4d1b-98b5-63e735ecba9e&#187; toggle_text_color=&#187;#464c65&#8243; toggle_font=&#187;Poppins|700|||||||&#187; toggle_line_height=&#187;1.4em&#187; body_text_color=&#187;#535b7c&#187; body_font_size=&#187;16px&#187; body_line_height=&#187;1.8em&#187; background_enable_color=&#187;off&#187; custom_margin=&#187;-3px|||||&#187; hover_transition_duration=&#187;0ms&#187; body_font_size_tablet=&#187;15px&#187; body_font_size_phone=&#187;14px&#187; body_font_size_last_edited=&#187;on|desktop&#187; border_radii=&#187;on|10px|10px|10px|10px&#187; border_width_all=&#187;0px&#187; border_color_all=&#187;rgba(255,255,255,0.16)&#187; border_width_top=&#187;2px&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_accordion_item title=&#187;Google Tag Manager&#187; open=&#187;on&#187; open_toggle_background_color=&#187;#FFFFFF&#187; closed_toggle_background_color=&#187;#FFFFFF&#187; _builder_version=&#187;4.27.4&#8243; _module_preset=&#187;default&#187; border_radii=&#187;on|10px|10px|10px|10px&#187; box_shadow_style=&#187;preset1&#8243; box_shadow_spread=&#187;-10px&#187; global_colors_info=&#187;{}&#187; toggle_level=&#187;h1&#8243; toggle_font=&#187;|600|||||||&#187; toggle_font_size=&#187;23px&#187; closed_toggle_font_size=&#187;23px&#187;]<\/p>\n<p data-pm-slice=\"1 1 []\"><span><strong>\u0422\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f<\/strong><\/span><br \/><span>\u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0443\u0447\u0435\u0442\u043d\u0430\u044f \u0437\u0430\u043f\u0438\u0441\u044c Google Tag Manager (GTM). \u0415\u0441\u043b\u0438 \u043d\u0435\u0442 \u2014 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0435\u0435 <\/span><a href=\"https:\/\/tagmanager.google.com\/\" disabled=\"disabled\"><span>\u0437\u0434\u0435\u0441\u044c<\/span><\/a><span>.<\/span><\/p>\n<p><span><strong>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0432 GateMe<\/strong><\/span><br \/><span>\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u0432\u0430\u0448 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 GTM (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, GTM-XXXXXXX). \u0412 GateMe \u043e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0440\u0430\u0437\u0434\u0435\u043b &#171;\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433&#187; \u0432 \u043f\u0440\u0430\u0432\u043e\u043c \u043c\u0435\u043d\u044e \u0430\u0434\u043c\u0438\u043d-\u043f\u0430\u043d\u0435\u043b\u0438 \u0438 \u0432\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0432\u0430\u0448 ID \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0435 \u043f\u043e\u043b\u0435. \u042d\u0442\u043e \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f.<\/span><\/p>\n<p><span><strong>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f<\/strong><\/span><\/p>\n<ul data-spread=\"false\">\n<li class=\"break-words\"><strong>gateme.add_to_cart<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u0432\u044b\u0431\u0440\u0430\u043b \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043e\u0434\u0438\u043d \u0431\u0438\u043b\u0435\u0442.<\/li>\n<li class=\"break-words\"><strong>gateme.begin_checkout<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430 \u0438\u0437 \u043a\u043e\u0440\u0437\u0438\u043d\u044b.<\/li>\n<li class=\"break-words\"><strong>gateme.add_contact_info<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u043a \u0432\u0432\u043e\u0434\u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/li>\n<li class=\"break-words\"><strong>gateme.payment_method_selected<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u043f\u043b\u0430\u0442\u044b.<\/li>\n<li class=\"break-words\"><strong>gateme.to_payment_processor<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u043e\u043f\u043b\u0430\u0442\u044b \u0447\u0435\u0440\u0435\u0437 \u0431\u0430\u043d\u043a \u0438\u043b\u0438 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0443.<\/li>\n<li class=\"break-words\"><strong>gateme.purchase<br \/><\/strong>\u0421\u0434\u0435\u043b\u043a\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0430, \u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435\u043c \u0438 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u043e\u0441\u0442\u044c\u044e.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#187;Google Analytics 4&#8243; _builder_version=&#187;4.27.4&#8243; _module_preset=&#187;default&#187; border_radii=&#187;on|10px|10px|10px|10px&#187; box_shadow_style=&#187;preset1&#8243; box_shadow_spread=&#187;-10px&#187; global_colors_info=&#187;{}&#187; toggle_font=&#187;Poppins|600|||||||&#187; toggle_font_size=&#187;23px&#187; closed_toggle_font_size=&#187;23px&#187; open=&#187;off&#187;]<\/p>\n<p data-pm-slice=\"1 3 []\"><span><strong>\u0422\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f<\/strong><\/span><br \/><span>\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 GA <\/span><a href=\"https:\/\/analytics.google.com\/\" disabled=\"disabled\"><span>\u0437\u0434\u0435\u0441\u044c<\/span><\/a><span>.<\/span><\/p>\n<p><span><strong>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f<\/strong><\/span><br \/><span>\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u0432\u0430\u0448 Google Analytics ID (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, G-XXXXXXXXXX) \u0438 \u0432\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0435\u0433\u043e \u0432 \u0440\u0430\u0437\u0434\u0435\u043b &#171;\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433&#187; \u0432 GateMe.<\/span><\/p>\n<p><span><strong>\u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 GA \u0441\u043e\u0431\u044b\u0442\u0438\u044f:<\/strong><\/span><\/p>\n<ul data-spread=\"false\">\n<li class=\"break-words\"><strong>add_to_cart<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u0432\u044b\u0431\u0440\u0430\u043b \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043e\u0434\u0438\u043d \u0431\u0438\u043b\u0435\u0442.<\/li>\n<li class=\"break-words\"><strong>begin_checkout<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430 \u0438\u0437 \u043a\u043e\u0440\u0437\u0438\u043d\u044b.<\/li>\n<li class=\"break-words\"><strong>add_contact_info<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u043a \u0432\u0432\u043e\u0434\u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/li>\n<li class=\"break-words\"><strong>payment_method_selected<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u043f\u043b\u0430\u0442\u044b.<\/li>\n<li class=\"break-words\"><strong>to_payment_processor<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u043e\u043f\u043b\u0430\u0442\u044b \u0447\u0435\u0440\u0435\u0437 \u0431\u0430\u043d\u043a \u0438\u043b\u0438 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0443.<\/li>\n<li class=\"break-words\"><strong>purchase<br \/><\/strong>\u0421\u0434\u0435\u043b\u043a\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0430, \u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435\u043c \u0438 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u043e\u0441\u0442\u044c\u044e.<\/li>\n<\/ul>\n<ul data-spread=\"false\"><\/ul>\n<p><span><strong>\u041f\u043e\u043a\u0443\u043f\u043a\u0438 \u0432 GA:<\/strong><\/span><span> <\/span><\/p>\n<p><span>\u041f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0430\u0445:<\/span><\/p>\n<ul data-spread=\"false\">\n<li><span>\u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 &gt; \u0421\u043e\u0431\u044b\u0442\u0438\u044f<\/span><\/li>\n<li><span>\u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 &gt; \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/span><\/li>\n<li><span>\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f &gt; \u041e\u0431\u0437\u043e\u0440<\/span><\/li>\n<li><span>\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f &gt; \u041f\u043e\u043a\u0443\u043f\u043a\u0438<\/span><\/li>\n<\/ul>\n<p data-start=\"52\" data-end=\"107\"><strong>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u0434\u043e\u043c\u0435\u043d\u0430\u043c\u0438 (Cross-Domain Tracking)<\/strong><\/p>\n<p data-start=\"109\" data-end=\"577\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u043e\u0434\u0438\u043d \u0438 \u0442\u043e\u0442 \u0436\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 Google Analytics (GA) \u043a\u0430\u043a \u043d\u0430 \u0441\u0432\u043e\u0451\u043c \u0441\u0430\u0439\u0442\u0435, \u0442\u0430\u043a \u0438 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 Gateme, GA \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0432\u0438\u0437\u0438\u0442\u044b \u043d\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u043a\u0430\u043a \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0441\u0441\u0438\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0437\u0430\u0439\u0434\u0451\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u00ab\u0426\u0435\u043d\u044b\u00bb \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435, \u0437\u0430\u0442\u0435\u043c \u043f\u0435\u0440\u0435\u0439\u0434\u0451\u0442 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0432 Gateme \u0438 \u043a\u0443\u043f\u0438\u0442 \u0431\u0438\u043b\u0435\u0442, GA \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0434\u0432\u0443\u0445 \u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u0435\u0437 \u0441\u0432\u044f\u0437\u0438 \u043c\u0435\u0436\u0434\u0443 \u043d\u0438\u043c\u0438. \u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0431\u0443\u0434\u0443\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u043a \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0430\u0449\u0438\u0435 \u0440\u0430\u0437\u043d\u044b\u043c \u0434\u043e\u043c\u0435\u043d\u0430\u043c:<\/p>\n<ul>\n<li data-start=\"109\" data-end=\"577\">yoursite.com\/prices<\/li>\n<li data-start=\"109\" data-end=\"577\">gateme.com\/event-name<\/li>\n<\/ul>\n<p>\u0427\u0442\u043e\u0431\u044b \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u044d\u0442\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0432 \u043e\u0434\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u0434\u043e\u043c\u0435\u043d\u0430\u043c\u0438. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0441 \u043e\u0431\u043e\u0438\u0445 \u0441\u0430\u0439\u0442\u043e\u0432, \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u044f \u0432\u0438\u0437\u0438\u0442\u044b \u043d\u0430 Gateme \u043a\u0430\u043a \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0441 \u043f\u0440\u0435\u0444\u0438\u043a\u0441\u043e\u043c \u201cgateme\u201d:<\/p>\n<ul>\n<li>yoursite.com\/prices<\/li>\n<li>yoursite.com\/gateme\/event-name<\/li>\n<\/ul>\n<p>\u0427\u0442\u043e\u0431\u044b \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u043e, \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u201cgateme.com\u201d \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 Google Analytics. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e\u0431 \u044d\u0442\u043e\u043c \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u0438\u0437 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 Google.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#187;Meta Pixel&#187; open_toggle_background_color=&#187;#FFFFFF&#187; closed_toggle_background_color=&#187;#FFFFFF&#187; _builder_version=&#187;4.27.4&#8243; _module_preset=&#187;default&#187; box_shadow_style=&#187;preset1&#8243; box_shadow_spread=&#187;-10px&#187; global_colors_info=&#187;{}&#187; toggle_font=&#187;Poppins|600|||||||&#187; toggle_font_size=&#187;23px&#187; closed_toggle_font_size=&#187;23px&#187; open=&#187;off&#187;]<\/p>\n<p data-pm-slice=\"1 1 []\"><span><strong>\u0422\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f<\/strong><\/span><br \/><span>\u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0443\u0447\u0451\u0442\u043d\u0430\u044f \u0437\u0430\u043f\u0438\u0441\u044c Meta Pixel. \u0415\u0441\u043b\u0438 \u043d\u0435\u0442 \u2014 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0435\u0451 <\/span><a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-pixel\" disabled=\"disabled\"><span>\u0437\u0434\u0435\u0441\u044c<\/span><\/a><span>.<\/span><\/p>\n<p><strong>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0432 GateMe<\/strong><\/p>\n<p><span>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 \u0430\u0434\u043c\u0438\u043d-\u043f\u0430\u043d\u0435\u043b\u0438 GateMe \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb (\u043d\u0430 \u043f\u0440\u0430\u0432\u043e\u0439 \u0431\u043e\u043a\u043e\u0432\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438) \u0438 \u0432\u0432\u0435\u0434\u0438\u0442\u0435 \u0432\u0430\u0448 Pixel ID \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0435 \u043f\u043e\u043b\u0435. \u041f\u043e\u0441\u043b\u0435 \u0432\u0432\u043e\u0434\u0430, \u0432\u0441\u0435 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0431\u0443\u0434\u0443\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 Facebook:<\/span><\/p>\n<ul data-spread=\"false\">\n<li class=\"break-words\"><strong>AddToCart<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u0432\u044b\u0431\u0440\u0430\u043b \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043e\u0434\u0438\u043d \u0431\u0438\u043b\u0435\u0442.<\/li>\n<li class=\"break-words\"><strong>InitiateCheckout<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u0430\u0437\u0430 \u0438\u0437 \u043a\u043e\u0440\u0437\u0438\u043d\u044b.<\/li>\n<li class=\"break-words\"><strong>CompleteRegistration<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u043a \u0432\u0432\u043e\u0434\u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/li>\n<li class=\"break-words\"><strong>PaymentMethodSelected<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u043f\u043b\u0430\u0442\u044b.<\/li>\n<li class=\"break-words\"><strong>AddPaymentInfo<\/strong><br \/>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u043e\u043f\u043b\u0430\u0442\u044b \u0447\u0435\u0440\u0435\u0437 \u0431\u0430\u043d\u043a \u0438\u043b\u0438 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0443.<\/li>\n<li class=\"break-words\"><strong>Purchase<br \/><\/strong>\u0421\u0434\u0435\u043b\u043a\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0430, \u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435\u043c \u0438 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u043e\u0441\u0442\u044c\u044e. \u041f\u0435\u0440\u0435\u0434\u0430\u044e\u0442\u0441\u044f \u0441\u0443\u043c\u043c\u0430 \u0438 \u0432\u0430\u043b\u044e\u0442\u0430 \u0432 Facebook<\/li>\n<\/ul>\n<ul data-spread=\"false\"><\/ul>\n<p><span>\u0411\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0432 <\/span><a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-pixel\" disabled=\"disabled\"><span>\u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 Meta Pixel<\/span><\/a><span>.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#187;UTM Marketing links&#187; open_toggle_background_color=&#187;#FFFFFF&#187; closed_toggle_background_color=&#187;#FFFFFF&#187; _builder_version=&#187;4.27.4&#8243; _module_preset=&#187;default&#187; box_shadow_style=&#187;preset1&#8243; box_shadow_spread=&#187;-10px&#187; global_colors_info=&#187;{}&#187; toggle_font=&#187;Poppins|600|||||||&#187; toggle_font_size=&#187;23px&#187; closed_toggle_font_size=&#187;23px&#187; open=&#187;off&#187;]<\/p>\n<p data-start=\"207\" data-end=\"398\">\u0427\u0442\u043e\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u043e\u0441\u0442\u043e\u0432 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u0439, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u043a \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u043d\u0430 \u0432\u0430\u0448\u0438 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f.<\/p>\n<p data-start=\"400\" data-end=\"520\">\u041c\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0442\u0430\u043a\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u0442\u0440\u0430\u0444\u0438\u043a \u043d\u0430 \u0432\u0430\u0448\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0432 GateMe.<\/p>\n<p data-start=\"522\" data-end=\"552\"><strong>\u0427\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442 UTM-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b<\/strong><\/p>\n<ul data-start=\"554\" data-end=\"1008\">\n<li data-start=\"554\" data-end=\"639\">\n<p data-start=\"556\" data-end=\"639\"><strong data-start=\"556\" data-end=\"570\">utm_source<\/strong>: \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: <code data-start=\"601\" data-end=\"611\">facebook<\/code>, <code data-start=\"613\" data-end=\"624\">mailchimp<\/code>, <code data-start=\"626\" data-end=\"637\">instagram<\/code><\/p>\n<\/li>\n<li data-start=\"640\" data-end=\"699\">\n<p data-start=\"642\" data-end=\"699\"><strong data-start=\"642\" data-end=\"656\">utm_medium<\/strong>: \u0442\u0438\u043f \u043a\u0430\u043d\u0430\u043b\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: <code data-start=\"680\" data-end=\"688\">banner<\/code>, <code data-start=\"690\" data-end=\"697\">email<\/code><\/p>\n<\/li>\n<li data-start=\"700\" data-end=\"785\">\n<p data-start=\"702\" data-end=\"785\"><strong data-start=\"702\" data-end=\"718\">utm_campaign<\/strong>: \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: <code data-start=\"749\" data-end=\"767\">theatre_festival<\/code>, <code data-start=\"769\" data-end=\"783\">summer_promo<\/code><\/p>\n<\/li>\n<li data-start=\"786\" data-end=\"893\">\n<p data-start=\"788\" data-end=\"893\"><strong data-start=\"788\" data-end=\"800\">utm_term<\/strong>: \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0441\u043b\u043e\u0432\u0430\u043c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: <code data-start=\"858\" data-end=\"873\">opening_night<\/code>, <code data-start=\"875\" data-end=\"891\">hamlet_tickets<\/code><\/p>\n<\/li>\n<li data-start=\"894\" data-end=\"1008\">\n<p data-start=\"896\" data-end=\"1008\"><strong data-start=\"896\" data-end=\"911\">utm_content<\/strong>: \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0431\u044b\u043b \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d \u043a\u043b\u0438\u043a, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: <code data-start=\"983\" data-end=\"994\">text_link<\/code>, <code data-start=\"996\" data-end=\"1008\">cta_button<\/code><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1010\" data-end=\"1154\">\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u0434\u0438\u043d \u0438\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e. \u041c\u0438\u043d\u0438\u043c\u0443\u043c, \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0443\u043a\u0430\u0437\u0430\u0442\u044c \u0434\u043b\u044f \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0433\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u2014 \u044d\u0442\u043e <strong data-start=\"1139\" data-end=\"1153\">utm_source<\/strong>.<\/p>\n<p data-start=\"1161\" data-end=\"1185\"><strong>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b<\/strong><\/p>\n<p data-start=\"1187\" data-end=\"1312\">\u0414\u043e\u043f\u0443\u0441\u0442\u0438\u043c, \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0431\u0438\u043b\u0435\u0442\u043e\u0432 \u0441 Facebook \u0438 Instagram. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0441 UTM \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\">gateme.com\/concert?utm_source=facebook<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">gateme.com\/concert?utm_source=instagram<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443 \u0447\u0435\u0440\u0435\u0437 Mailchimp, \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0439\u0442\u0435 \u0435\u0451 \u043e\u0442 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432, \u0434\u043e\u0431\u0430\u0432\u0438\u0432 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 <strong data-start=\"1504\" data-end=\"1518\">utm_medium<\/strong>:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\">gateme.com\/concert?utm_source=facebook&amp;utm_medium=banner<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">gateme.com\/concert?utm_source=instagram&amp;utm_medium=banner<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">gateme.com\/concert?utm_source=mailchimp&amp;utm_medium=email<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">\u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0438\u0434\u0443\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u2014 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook, Instagram \u0438 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430, \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 <strong data-start=\"1817\" data-end=\"1833\">utm_campaign<\/strong>, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0442\u044c \u0438\u0445:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\">gateme.com\/concert?utm_source=facebook&amp;utm_medium=banner&amp;utm_campaign=early_bird<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">gateme.com\/concert?utm_source=instagram&amp;utm_medium=banner&amp;utm_campaign=two_for_one<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">gateme.com\/concert?utm_source=mailchimp&amp;utm_medium=email&amp;utm_campaign=two_for_one<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2120\" data-end=\"2139\"><strong>\u041b\u0443\u0447\u0448\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438<\/strong><\/p>\n<p data-start=\"2141\" data-end=\"2332\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0435\u0434\u0438\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, <code data-start=\"2199\" data-end=\"2214\">utm_source=FB<\/code> \u0438 <code data-start=\"2217\" data-end=\"2238\">utm_source=facebook<\/code> \u0431\u0443\u0434\u0443\u0442 \u0441\u0447\u0438\u0442\u0430\u0442\u044c\u0441\u044f \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u043c\u0438 \u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435. \u0412\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u043e\u0434\u0438\u043d \u0444\u043e\u0440\u043c\u0430\u0442 \u0438 \u043f\u0440\u0438\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u0435\u0433\u043e.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.16&#8243; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_row column_structure=&#187;1_2,1_2&#8243; use_custom_gutter=&#187;on&#187; gutter_width=&#187;2&#8243; make_equal=&#187;on&#187; _builder_version=&#187;4.16&#8243; max_width=&#187;1280px&#187; use_custom_width=&#187;on&#187; custom_width_px=&#187;1280px&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;1_2&#8243; _builder_version=&#187;4.16&#8243; custom_padding=&#187;|||&#187; global_colors_info=&#187;{}&#187; custom_padding__hover=&#187;|||&#187;][et_pb_text _builder_version=&#187;4.27.4&#8243; text_font=&#187;||||||||&#187; text_line_height=&#187;1.8em&#187; header_font=&#187;||||||||&#187; header_text_color=&#187;#464c65&#8243; header_2_font=&#187;|700|||||||&#187; 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